My background in full-stack development, eCommerce operations, and digital marketing.
React, Next.js, and React Native for web and iOS. Node.js, Python, FastAPI, and PostgreSQL on the backend, Docker for deployment, plus custom WordPress builds for clients outside the Shopify ecosystem. When there is no existing product for the job, I build one
Custom Liquid theme builds, Shopify Functions for checkout and cart logic, subscription management with Recharge, and a custom app published to the Shopify App Store. Multi-channel catalog operations across Amazon Seller Central and e-tail partner platforms.
Email and SMS lifecycle programs in Klaviyo — welcome series, abandoned cart, post-purchase, and win-back flows. Retention and lifetime value tracking through Lifetimely.
Analytics and growth work across the funnel — GA4 for measurement, SEMrush for SEO, Meta and Google Ads for paid acquisition, and CRO testing to improve conversion.
Configuring and customizing operations infrastructure across NetSuite, ShipStation, Airtable, and Freshdesk — plus custom Node.js and Python automation for problems with no off-the-shelf fix.
Have a project in mind? I'd love to hear about it.
